Meet the Team Behind the Brightest Sparkle GMA Artist Center!

Behind the success of your favorite stars are the creative people handling them! Well, if you know well your favorite brightest stars of the Kapuso network, it's time now to know the team behind the team!

Sparkle GMA Artist Center, the country’s top talent management agency, continues to maintain its image as an elite star builder. Over the course of 29 years, Sparkle has consistently produced some of the brightest names in the Philippine entertainment industry.

Under their helm are the likes of A-listers and top ranked artists such as Alden Richards, Heart Evangelista, Barbie Forteza, Gabbi Garcia, Julie Anne San Jose, Ruru Madrid, Bianca Umali, Sanya Lopez, David Licauco, Miguel Tanfelix, Ken Chan, Jillian Ward, and more.

Since 1995, Sparkle has been devoted to discovering, developing, and managing talent. We help transform up-and-coming stars into shining beacons that can cultivate long-term partnerships with respected brands, multinationals, and producers across all multimedia channels.

High regard for Sparkle, of course, could not have been achieved without the collective effort of every single person that makes up the entire talent management and development department of GMA.

Spearheaded by Ms. Joy Marcelo, the ultimate power woman and Vice President of Sparkle GMA Artist Center, and under the guidance and supervision of Atty. Annette Gozon-Valdes, Senior Vice President of GMA Network, the network’s leading talent management arm continues to develop and mold artists to fit the ever-changing new media and digital landscape.

Just like every other company, Sparkle is divided into several sections to effectively organize the tasks.  This division enables the entire talent management agency to provide more comprehensive services for their artists. After all, the path to stardom is not a single step, but a journey.

At Sparkle, the Administration and Finance section plays a crucial role in unifying the entire family. Led by Senior Admin Manager Ms. Maricar Quizon, the team ensures that the company's values are reflected across the board, from the Sparkle team to their talented artists.

Sparkle's Talent Recruitment and Development team is responsible for selecting the company's roster of artists. The team is led by Ms. Jenny Donato, the Assistant Vice President for Talent Recruitment and Development, and is responsible for conducting auditions, screening talents, workshops and training sessions, and making the final decision on which talents are ready to become stars.

Under these four pillars are various handlers that help the Senior Talent Managers achieve their artists' goals. The entire talent management team works to ensure that their stars are booked for projects that will solidify their reputation in the entertainment industry.

Sparkle also takes pride in the image of its artists, which is why they’ve developed the Talent Sales, Branding, and Marketing section. Led by Ms. Anne Puno-Ignacio, the Assistant Vice President for Talent Sales, Branding, and Marketing, and Mr. Renze Banawa, Sparkle’s Senior Sales Manager, the team is responsible for managing the brand and image of each of our stars.

One of their key responsibilities is crafting the perception of Sparkle’s artists, as well as developing a sustainable image for each artist, securing endorsements, and fostering positive relationships between the artists and their colleagues.

Closely working with them is Sparkle’s PR, Events, and Digital section. Headed by Ms. Rochelle Tuazon-Chavez, the Senior Manager for PR, Events, and Digital, the all-rounder team is responsible for managing the publicity of Sparkle’s artists and the entire Sparkle family.

This dedicated group is responsible for creating impactful magazine covers featuring Sparkle's brightest stars. Collaborating closely with internal and external press as well as various advocacy groups and NGOs, they ensure that Sparkle's messages are heard loud and clear. The team also manages Sparkle's fan club and social media channels to maintain a close connection with the artists’ fans. Furthermore, they oversee the upkeep of Sparkle's website to ensure that it stays relevant and up to date.

The PR, Events, and Digital team is also the organizing team behind Sparkle and GMA’s pillar events such as the GMA Gala, The Sparkle Spell - Halloween Ball, Grand Fans Day, Kapuso Walk of Fame and Signed for Stardom as well as Sparkle’s media conferences, local and regional fan meetings, school tours, mall shows, debut of stars and the like.

This year, Sparkle is set to solidify its position as the top talent management agency in the country with a plethora of exciting surprises in store for everyone! Keep your eyes peeled for the introduction of new artists, the biggest and most memorable events, partnerships with both local and international brands, global initiatives, concerts, and much more.

Your favorite Sparkle stars are also headlining GMA’s prime programming for 2024, featuring top shows such as Sang’gre, Makiling, Pulang Araw, among others. This star-studded team is on a roll, and their journey to the top is just getting started. 01/05/2024 (TV Series Craze) 


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