ABS-CBN's 2013 SONA Coverage Beats Its Rival Telecast!

When Pres. Benigno Aquino III delivered his state of the nation address yesterday (July 22), more Filipinos nationwide tuned in to ABS-CBN’s live coverage as the Kapamilya network recorded a national TV rating of 14.8%, based on data from Kantar Media covering urban and rural homes nationwide.

Viewers preferred and trusted ABS-CBN’s “Sa Gitna ng Daang Matuwid: SONA 2013” as it rated five points higher than GMA’s “SONA 2013: A GMA News Special Soverage,” which only hit 9.4%.

The coverage’s live telecast on Studio 23, meanwhile, registered a national TV rating of 1.2%, edging out GMA News TV’s 0.8%.

Veteran broadcast journalist Ted Failon anchored the live coverage from the studio, with Lynda Jumilla and other ABS-CBN news reporters bringing the latest updates before and after the SONA straight from Batasan.

ABS-CBN’s other media platforms ANC and DZMM TeleRadyo also delivered live coverages for cable TV subscribers, DZMM Radyo Patrol 630 for radio listeners, and ABS-CBNNews.com, anc.yahoo.com, dzmm.com.ph, and ABS-CBN News’ Twitter acccounts for netizens.

A week before the ABS-CBN’s live coverage, flagship newscast “TV Patrol” aired a week-long series of special reports called “SONASerye” where the network’s veteran journalists explained the importance and history of the SONA, delved into President Aquino’s priority programs such as the public-private partnership projects, poverty reduction, national security, and the expectations on the SONA 2013. (www.tvseriescraze.blogspot.com)

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