The 'iChoose' Campaign Features in 'ASAP 2012!'

To further support the government's “More Fun in the Philippines” project, Choose Philippines, the country's first-ever social and travel networking site, will launch the “i Choose” campaign, introducing a new microsite that encourages every Filipino to contribute to the 7,107 reasons why people choose the Philippines.

At the grand launch on “ASAP 2012” this Sunday (Feb 19), the campaign's video will be aired for the first time. It features people from across the world who have shared their different reasons why they choose the Philippines over other tourist destinations in the world. Their thoughts are not only limited to the beautiful places but also the otheractivities that are more fun to do in the Philippines.

By logging on and signing up to, anyone can access the social travelnet's microsite where they can participate in the campaign and state the reason why they choose the Philippines. The post can only be a simple sentence yet accompanied by a picturesque image of any of the Philippines' best—that can be a place, food, service, event and even admirable Pinoy values.

According to Choose Philippines editor in chief Rhoel Fernandez, Choose Philippines has become so popular that people would ask if they were the Department of Tourism (DoT).

As ABS-CBN’s multimedia strength comes into play, with online, on-air and on-ground “encouragement channels,” the scope of Choose Philippines has sailed into new territories. It has now snowballed into a movement, with a mission “to uplift the country through tourism by creating business opportunities for the Filipino people in the countryside.”

The travel website Choose Philippines is a brainchild of ABS-CBN Regional Network Group. It started off as “Pili-Pinas,” a Web portal with a one man crew. Two years later, in February 2011, Charie Villa took it under her wing at the request of RNG head Jerry Bennett.

The stories on Choose Philippines are categorized under travel, food, festivals, people and products. Thanks to an enthusiastic army of contributors, whatever, wherever and whenever in the Philippines it is, sooner or later, Choose Philippines will have it.

By the second half of 2011, the Choose Philippines' Facebook likes had spiked to almost a quarter of a million on the back of the launch of the Choose Philippines music video featuring Robert Labayen’s rollicking paean, “Piliin ang Pilipinas,” on “ASAP.” Post views on the popular social networking site had hit a whopping 151 million by November 2011, while racked up 1 million views.

“We want people to say ‘Choose Philippines’ because we are all Filipinos, it doesn’t matter who stands out,” Villa said. “With Choose Philippines, our foremost objective is to remind Filipinos what a great country they have. And if we stop fighting and get our act together, we might really become the best Asian country.(

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