Bossing Vic Sotto and Hanabishi Strengthens Partnership Deal via Contract Renewal Fulfilling the Mission of Honoring Filipino Traditions

It's almost one year already when we witnessed and covered the partnership deal of the comedy icon Vic Sotto and one of the leading appliances brand Hanabishi. And today, the deal is further extended after the partnership is renewed!

Well, let me share with you this exciting news about Bossing and Hanabishi's partnership renewal and let us know why Bossing is the brand's one of the trusted endorsers! Here it goes:

Hanabishi Appliances has extended its partnership with Filipino entertainment icon “Bossing” Vic Sotto, who is continuing his role as the company’s brand ambassador for the 10th consecutive year

“Bossing Vic’s influence extends beyond the screen. This makes him the perfect brand ambassador for Hanabishi as we continue to serve customers across the country and fulfill our mission of celebrating life’s everyday pleasures and honoring Filipino traditions,” said Cherish Ong-Chua, VP for Marketing and Finance of Hanabishi Appliances.

She added that having Sotto in the Hanabishi family has strengthened the brand’s connection with Filipino consumers throughout the years.

“Bossing Vic resonates with Filipinos through his authenticity, relatability, and enduring charm. He also aligns with our core values and principles,” Ong-Chua said.

Bringing Happiness to Filipinos

“Isang malaking karangalan ang maging ka-partner ng Hanabishi sa pagbigay ng kasiyahan sa pamilyang Pilipino (It is a great honor to Hanabishi’s partner in bringing joy to Filipino families),” Sotto said.

The veteran actor and television host became the first brand ambassador of Hanabishi in 2014. He has appeared in the brand’s numerous marketing campaigns and product promotions both online and in print.

Sotto has also worked with Hanabishi  for the community projects of the Philippines’ longest-running noontime show, Eat Bulaga.

“Ang Hanabishi ay naging kaagapay namin sa paghatid ng saya at pag-asa (Hanabishi has helped us in providing happiness and hope),” Sotto said.

To learn more about the Hanabishi, visit Follow its official social media accounts to stay updated on its latest campaigns and promotions.

Once more, congratulations Bossing Vic and Hanabishi! Looking forward for another great partnership deal! 04/19/2024)

About Hanabishi: 

Sa Bahay at sa Business Mo, Hanabishi!
Hanabishi is a Filipino household name for appliances for over 35 years. It is a brand engineered to fit the lifestyle of the Filipino both for homes and businesses.  Hardworking, durable and resilient, are the attributes that personify Hanabishi making it the brand of choice of every Filipino mom and businessman when it comes to value and practicality. Hanabishi is the mark of quality that grows with you through the years.  Built with passion and an impeccable desire to uphold the quality of life in every Filipino home, Hanabishi will remain to be the PRACTICAL choice and KAPARTNER, today and for the many years to come.

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