Saturday, January 9, 2016

ABS-CBN ended 2015 on a high note after the network ruled nationwide ratings from January to December last year (excluding Holy Week) with an average national audience share of 43% versus GMA 7’s 36%, data from Kantar Media says. 

ABS-CBN also kept a stronghold of the primetime block whole year round as it scored an average national audience share of 50% compared to rival’s 31%. This means half of the Filipino viewing population in combined urban and rural homes tuned in to the top-caliber programs offered by ABS-CBN on primetime.

The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.

Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 1,980 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.

Meanwhile, ABS-CBN shows also dominated the top 20 list of most watched programs for 2015, 19 of which were produced by the network. 

Topping the list as the most watched program last year is “The Voice Kids” (41.7%) followed by “FPJ’s Ang Probinsyano” (38.8%), “Nathaniel” (34.6%), “Pangako Sa’Yo” (33.5%), and “MMK” (30.5%).

Having aired for over a month since it premiered last November, “Dance Kids” still managed to land on the sixth spot with an average national TV rating of 30%. It is followed by “Dream Dad” (29.9%), “Your Face Sounds Familiar Season 1” (29.8%), “Forevermore” (29.2%), and ABS-CBN’s flagship news program “TV Patrol” (28.2%) in the tenth spot.

Other programs in the top 20 are “Wansapanataym” (27.9%), “Rated K” (25.2%), “Your Face Sounds Familiar Season 2” (25.1%), “Home Sweetie Home” (24.2%), “The Voice of the Philippines” (23.2%), “Pasion De Amor” (23%), “Bridges of Love” (22.2%), “Goin Bulilit” (21.4%), and “On the Wings of Love” (21.3%).

ABS-CBN also fared better than its competition in other territories such as Balance Luzon (areas in Luzon outside Mega Manila), where it scored a national average audience share of 45% versus GMA’s 36%; in Visayas with 55% versus rival’s 27%; and in Mindanao with 54% versus GMA’s 28%

Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.

Among its local current subscribers are ABS-CBN, Peoples Television Network Inc., The Huddle Room Media Inc., JRA Advertising (J. Romero and Associates), 720 Consumer Connect, ZenithOptimedia, Viva Communications Inc., Manprom, Philippine Daily Inquirer , CNN Philippines, Starcom, Clubmedia, Havas Media Ortega, and Media Agency groups IPG Mediabrands (Touch BPN, UM), Dentsu Aegis Network (Dentsu, Mediaforce, Carat), Omnicom Media Group (OMD, PHD and M2M) as well as Group M (Mindshare, MEC, MediaCom, and Maxus).

International subscribers to Kantar Media include Turner Broadcasting System Asia, NBCU Global Networks Asia Pte Ltd, Google Asia Pacific Pte Ltd, Home Box Office (Singapore) Pte Ltd, Scripps Networks Interactive (Asia) Pte. Ltd., MTV Asia, Fox International Channels, Discovery Networks Asia-Pacific Pte Ltd, CSM Media Research (China), AETN All Asia Networks Pte Ltd, Celestial Tiger Entertainment and Sony Pictures International. (TV Series Craze)


TABLE 1 TOTAL DAY NATIONAL TV VIEWERSHIP IN JAN-DEC 2015 BY HOUSEHOLDS

 

RANK

TV NETWORK

AUDIENCE SHARE IN %

1

ABS-CBN

43

2

GMA

36

3

TV5

7

Source: Kantar Media

 

 

TABLE 2 TOTAL DAY BALANCE LUZON TV VIEWERSHIP IN JAN-DEC 2015 BY HOUSEHOLDS

 

RANK

TV NETWORK

AUDIENCE SHARE IN %

1

ABS-CBN

45

2

GMA

36

3

TV5

7

Source: Kantar Media

 

TABLE 3 TOTAL DAY VISAYAS TV VIEWERSHIP IN JAN-DEC 2015 BY HOUSEHOLDS

 

RANK

TV NETWORK

AUDIENCE SHARE IN %

1

ABS-CBN

55

2

GMA

27

3

TV5

7

Source: Kantar Media

 

TABLE 4 TOTAL DAY MINDANAO TV VIEWERSHIP IN JAN-DEC 2015 BY HOUSEHOLDS

 

RANK

TV NETWORK

AUDIENCE SHARE IN %

1

ABS-CBN

54

2

GMA

28

3

TV5

7

Source: Kantar Media

 

TABLE 5 NATIONAL PRIMETIME (6PM-12MN) TV VIEWERSHIP IN JAN-DEC 2015 BY HOUSEHOLDS 

 

RANK

TV NETWORK

AUDIENCE SHARE IN %

1

ABS-CBN

50

2

GMA

31

3

TV5

7

Source: Kantar Media

 

TABLE 6.  TOP 20 PROGRAMS IN 2015 (NATIONAL HOMES)

 

Rank

Channel

Title

RATING IN %

1

ABS-CBN

THE VOICE KIDS

41.7

2

ABS-CBN

FPJ'S ANG PROBINSYANO

38.8

3

ABS-CBN

NATHANIEL

34.6

4

ABS-CBN

PANGAKO SA'YO

33.5

5

ABS-CBN

MMK ANG TAHANAN MO

30.5

6

ABS-CBN

DANCE KIDS

30.0

7

ABS-CBN

DREAM DAD

29.9

8

ABS-CBN

YOUR FACE SOUNDS FAMILIAR SEASON 1

29.8

9

ABS-CBN

FOREVERMORE

29.2

10

ABS-CBN

TV PATROL

28.2

11

ABS-CBN

WANSAPANATAYM

27.9

12

ABS-CBN

RATED K HANDA NA BA KAYO?

25.2

13

ABS-CBN

YOUR FACE SOUNDS FAMILIAR SEASON 2

25.1

14

ABS-CBN

HOME SWEETIE HOME

24.2

15

ABS-CBN

THE VOICE OF THE PHILIPPINES

23.2

16

ABS-CBN

PASION DE AMOR

23.0

17

ABS-CBN

BRIDGES OF LOVE

22.2

18

GMA

MAGPAKAILANMAN

21.6

19

ABS-CBN

GOIN' BULILIT

21.4

20

ABS-CBN

ON THE WINGS OF LOVE

21.3

 

About ABS-CBN Corporation

ABS-CBN Corporation is the Philippines’ leading media and entertainment organization. The Company is primarily involved in television and radio broadcasting, as well as in the production of television and radio programming for domestic and international audiences and other related businesses. ABS-CBN produces a wide variety of engaging world-class entertainment programs in multiple genres and balanced, credible news programs that are aired on free-to-air television. The company is also one of the leading radio broadcasters, operating eighteen radio stations throughout the key cities of the Philippines. ABS-CBN provides news and entertainment programming for eight channels on cable TV and operates the country’s largest cable TV service provider. The Company also owns the leading cinema and music production and distribution outfits in the country. It brings its content to worldwide audiences via cable, satellite, online and mobile.  In addition, ABS-CBN has business interests in merchandising and licensing, mobile and online multimedia services, glossy magazine publishing, video and audio post production, overseas telecommunication services, money remittance, cargo forwarding, TV shopping services, theme park development and management, property management and food and restaurant services, all of which complement and enhance the Company’s strength in content production and distribution. The Company is also the first TV network in the country to broadcast in digital. In 2015, it commercially rolled out its digital TV box, ABS-CBN TVplus, to prepare for the country’s switch to digital TV.

   

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