Thursday, February 27, 2014


ABS-CBN’s action-suspense-drama “Huwag Ka Lang Mawawala” (with international title “Against All Odds”) will be aired in three Asian countries, while the hit romantic-comedy “Got to Believe” drew huge interest and inquiries from regional content buyers who attended the annual content market conference Asian Television Forum (ATF) held recently in Marina Bay Sands in Singapore.

“We are very glad to end 2013 with strong international sales of our drama content. ‘Got to Believe’ and ‘Against All Odds’ are two of our best produced dramas of 2013 and they are attracting a lot of markets together with ‘Be Careful with my Heart.’ These three dramas represent the continuous evolution of our storytelling and improved production values that are being appreciated abroad particularly in Asia and Africa,” explained ABS-CBN Head of Integrated Acquisition and International Sales and Distribution Leng Raymundo.

Through its International Distribution Division, ABS-CBN proudly showcased to international content buyers the two top-rating dramas that will surely bring avid viewers of Filipino soap operas worldwide a whole new viewing experience this year.

As of January 2014, “Huwag Ka Lang Mawawala,” topbilled by the ‘Queen of Pinoy Soap Operas’ Judy Ann Santos, was already sold to Malaysia, Cambodia, and Vietnam. The series captivated foreign buyers with its brave and compelling storyline about the journey of Anessa (Santos) as well as its unique brand as the first “advocacy-series” on PH TV that advocated women’s rights.

“Got to Believe,” meanwhile, also received numerous inquiries and has strong probability of being picked up by other Asian countries. The onscreen magic of sought-after teen stars Kathryn Bernardo and Daniel Padilla and the light romantic story of the series appealed to buyers since it’s different from the usual heavy drama offerings of ABS-CBN to the market. “Got to Believe” is set to end its run soon but still continues to dominate the ratings game brought about by the KathNiels cult following amongst young Filipino fans.

“Against All Odds” and “Got To Believe” are among the many Filipino dramas made available to international viewers by ABS-CBN International Distribution.

ABS-CBN International Distribution has been recognized in the global arena as a reliable foreign content provider. It has been a premier source of high quality Filipino programming in over 50 territories all over the world and has sold over 30,000 hours of content worldwide. Living up to this recognition, ABS-CBN International Distribution commits to add to its line-up of high-caliber programs and movies with cast and storylines that appeal to various cultures. (www.tvseriescraze.blogspot.com)

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