Tuesday, February 5, 2013


The country's most-loved daytime kilig-serye "Be Careful With My Heart" has once again proven its unique mass appeal as it recently earned a slot in the roster of finalists for the telenovela category of the prestigious 2013 New York Festivals World’s Best Television and Film, which will culminate in Las Vegas Nevada on April 9.

With their show's first international recognition, "Be Careful With My Heart" lead stars Jodi Sta. Maria and Richard Yap are both happy for the show and for all the TV viewers who watch them everyday to follow the love story of now household names Maya (Jodi) and Sir Chief (Richard).

"I believe that we have a give and take relationship with our viewers, which makes the show successful," said Jodi. "We inspire them and we are inspired also by them to do better to give them a wholesome, family-friendly, and child-sensitive kilig-serye in the morning."

Richard, meanwhile, gave special thanks to newbies in TV soaps, who are now all hooked to "Be Careful With My Heart. He shared, "Many of our viewers are first timers in terms of watching a teleserye and with that I'm so thankful and I promise that we'll work better for all of you."

Since it started last July 2012, "Be Careful With My Heart" has changed the daytime viewing of the whole nation. In almost seven months on-air, the show has been reaping several achievements including its record-breaking national TV ratings, being the only daytime teleserye to launch a best-selling official soundtrack and release its DVDs, jampacked mall shows, and being one of the most viewed programs on TFC or The Filipino Channel.


The show was such a big hit that it quickly invaded the digital world as it managed to become a daily hot topic on social networking sites like Twitter, one of the most liked fanpages on Facebook and the most viewed program on TFC.TV and in the video-on-demand site I Want TV.

With the phenomenal support of Filipinos worldwide to their show, Maya (Jodi), Sir Chief (Richard) and the whole "Be Careful With My Heart" gang are all set to personally thank everyone and to bring them good vibes in a special world tour that will visit Asia, Middle East, USA and Europe this 2013.

Now that Sir Chief has accepted the resignation of Maya, will it be easy for him to find a replacement? Can Maya really go on with her life away from the Lim family and her Sir Chief? Or will Sir Chief make a way to bring Maya back to their family?

Continue to follow the country's newest noontime habit, "Be Careful With My Heart," everyday, 11:45am, before "It's Showtime" on ABS-CBN's Prime-Tanghali. Also, don't miss "Be Careful With My Heart Sabado Rewind" every Saturday, 10:30 am, before "It's Showtime."
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