Tuesday, December 25, 2012


After the “Walang Hanggan” infinity ring comes another piece of jewelry called the “La Promesse”, inspired by ABS-CBN’s primetime hit, “A Beautiful Affair”.

Crafted by Karat World, the “La Promesse” is a sterling silver bracelet that celebrates the romance between on-screen tandem John Lloyd Cruz and Bea Alonzo. The elegant jewelry plays an integral role in the drama, both as a part of the plot and as a symbol of true love.

The La Promesse symbolizes Leon’s (Cruz) vow to win Genevieve’s (Alonzo) heart anew after the lovers were separated by circumstance and tradition. In “A Beautiful Affair”, Leon purchased the piece in Europe before leaving for the Philippines in high hopes that he’ll find Genevieve to rekindle their love.

Designed with a lock and key, the bracelet is a visual metaphor for how the beauty of commitment opens the doors for genuine, complete, and never-ending love. It features a clasp shaped like a lock with a heart-shaped hole at its center. At the other end of the bracelet is a key, which enters the clasp and closes the loop.

“The padlock is the defining feature of La Promesse,” says Anna Rivera, Executive Producer of “A Beautiful Affair”. “It’s a powerful symbol of commitment and the resolve to fulfill a promise to the love of one’s life.”

As Leon and Genevieve go on their paths to fulfill their romantic destinies, fans of the show can also pursue their own vows of commitment by availing of La Promesse at Karat World. The bracelet will be offered at Karat World branches nationwide.

“A Beautiful Affair”, the first television show to star the John Lloyd-Bea love team since 2008’s I Love Betty La Fea, airs week nights on ABS-CBN.(www.tvseriescraze.blogspot.com)
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